Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Price Index
December 12, 2023

Price Index: Definition, Calculation, and Function

The Price Index is the metric that shows your price positioning in the market. We'll talk about how observing the price index helps in improving sales, controlling the positioning of your brand, and finding loopholes… Continue Reading

willingness to pay
June 21, 2023

Willingness to Pay: This is What the Pros Look For

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading

an iceberg
February 14, 2023

What is MAP Monitoring and How to Monitor Sellers to Protect Your Profit Margins

Now, it is a proven fact that prices are the major factor that defines the competition in the ecommerce world. What I mean by defining the competition is; many online retailers dynamically try to cut… Continue Reading

Net Price
July 22, 2021

Net Price and List Price: What is the Difference between Two Concepts?

The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading

Pricing Glossary
February 6, 2020

Pricing Dictionary: 61 Terms You Need to Know About E-commerce Pricing

ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contents Basket-based pricing Captive product Channel-specific pricing Commoditization Comparison shopping engines Competitive intelligence Competitive market Competitive pricing / market-oriented pricing Cost-plus pricing / cost-based pricing / cost-oriented pricing… Continue Reading

Ecommerce Price
February 6, 2020

Price: The Absolute Center of Ecommerce

Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading

Price escalation: What Manufacturers and Retailers Need to Know
May 21, 2019

Price Escalation: Notes for Manufacturers & Retailers

Table of contents What is price escalationPrice escalation through contractsWhat causes price escalationHow to overcome price escalationFinal thoughts When an e-commerce business expands, business owners naturally have more things to consider and one of those… Continue Reading

Price Point
November 22, 2018

Price Point: Is It Different Than Price?

Estimated reading time: 4 minutes Table of contents What is a price point?ExamplesTakeawaysFrequently asked questions When you're reading business blogs to find the strategies that best fit your business, you often come across a term—price… Continue Reading

Price Scraping
November 20, 2018

Price Scraping: Learn the Basics

You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading

Price Elasticity Dynamics that Drive Demand for E-commerce
July 17, 2018

Price Elasticity: What Should Online Sellers Know About It

Table of contents What is the price elasticity of demand?Moderately elasticInelasticHighly elastic8 factors affecting price elasticity of demandIs the product necessary or luxury?Is the product unique or does it have substitute products?Advertising & brandingConsumer habitsPrice/income… Continue Reading