Prisync | Blog
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
The laws of supply and demand play a big role in determining the price of a product or service. But sticky prices resist to the shifts in supply and demand. Since e-commerce is a dynamic… Continue Reading
Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading
Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing Bundle pricing Penetration pricing Price discrimination Loss leader pricing Price skimming Build your own strategy Frequently asked questions Remember… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the… Continue Reading
Table of contents A two-faceted notion Factors that affect price perception The limitations on marketers' influence Build a lasting perception Final thoughts Takeaways Frequently asked questions One of the most intriguing subjects for marketers is… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 4 minutes Table of contents What is penetration pricing? Pricing penetration use cases Combining market penetration pricing with other strategies Takeaways Frequently asked questions One of the hardest things for any e-commerce… Continue Reading
Why sell one product when you could sell four, our five, or even six? As a savvy e-commerce store owner, you know you need to increase your average order value if you want to see… Continue Reading
Discounts and promotions are something every e-commerce business owner should think about carefully. It’s a tricky situation, you want to include lots of discounts and promotions to keep customers coming back to your store, or… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsFocus on building a brandUser experience will be everythingCan you offer free shipping?Loyalty is key to compete with AmazonContent is kingCompete with Amazon Takeaways Are you putting off… Continue Reading