Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
ICON_PLACEHOLDEREstimated reading time: 7 minutes What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 10 minutes Table of contentsStrategies to Price a Product Use Analytics to Understand Customers' BehaviorImprove Your Website's LayoutFocus on the Right Pricing ModelCompetitive PricingBelow Competition PricingAbove Competition PricingPsychological PricingCharm PricingFocus on a Reference… Continue Reading
E-commerce has increased significantly during the pandemics. COVID 19 fueled the growth of the sector but also put a stop to in-person e-commerce events in the last year and early 2020. With the increasing rate… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat Is A Minimum Advertised Price?Why Are MAP Policies So Important To Brand Value?What Are The Advantages Of A Map Policy?4 Reasons Why You Should Monitor MAP PricingiMAP… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes Back to school season is a major marketing and sales opportunity for retailers. It is a joyful experience for many kids and teenagers, allowing them to purchase their favorite products.… Continue Reading
Estimated reading time: 11 minutes Table of contentsWhat is Slow-Moving Stock? Ways to Get Rid of Slow Stock Control the Stock in the First PlaceReview Movement and Stock ProfilesEliminate Excess InventoryReview Your Slotting StrategiesOld Inventory LiquidationBundle… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town, searching different stores in order to find what they were after. Due to this… Continue Reading
E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home. If… Continue Reading
Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant. When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat is an introductory price?When it comes to penetration pricing, what exactly is the difference between the two?Introductory pricing in practice Pros and cons of introductory pricingSo, how can… Continue Reading