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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

what-is-price-sensitivity
November 3, 2021

What Is Price Sensitivity? Things We’ve Learned From Marketing Research

ICON_PLACEHOLDEREstimated reading time: 7 minutes What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it… Continue Reading

How-to-price-a-product-_-A-comprehensive-guide-for-online-seller
October 20, 2021

How to Price a Product | A Comprehensive Guide for Online Sellers

ICON_PLACEHOLDEREstimated reading time: 10 minutes Table of contentsStrategies to Price a Product Use Analytics to Understand Customers' BehaviorImprove Your Website's LayoutFocus on the Right Pricing ModelCompetitive PricingBelow Competition PricingAbove Competition PricingPsychological PricingCharm PricingFocus on a Reference… Continue Reading

E-Commerce Events
October 15, 2021

E-Commerce Events: Upcoming Events for 2022

E-commerce has increased significantly during the pandemics. COVID 19 fueled the growth of the sector but also put a stop to in-person e-commerce events in the last year and early 2020. With the increasing rate… Continue Reading

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map-monitoring
October 6, 2021

What is MAP (Minimum Advertised Price) and How MAP Monitoring Tools Can Help You Enforce It

ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat Is A Minimum Advertised Price?Why Are MAP Policies So Important To Brand Value?What Are The Advantages Of A Map Policy?4 Reasons Why You Should Monitor MAP PricingiMAP… Continue Reading

how-to-prepare-for-back-to-school-sales
September 22, 2021

How to Prepare for Back to School Sales

ICON_PLACEHOLDEREstimated reading time: 12 minutes Back to school season is a major marketing and sales opportunity for retailers. It is a joyful experience for many kids and teenagers, allowing them to purchase their favorite products.… Continue Reading

Slow-Moving Stock
August 19, 2021

How to Get Rid of Slow-Moving Stock at the end of Season

Estimated reading time: 11 minutes Table of contentsWhat is Slow-Moving Stock? Ways to Get Rid of Slow Stock  Control the Stock in the First PlaceReview Movement and Stock ProfilesEliminate Excess InventoryReview Your Slotting StrategiesOld Inventory LiquidationBundle… Continue Reading

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Amazon Price Match
August 17, 2021

Amazon Price Match Explained: The Battle of The Retail Giants

In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town, searching different stores in order to find what they were after. Due to this… Continue Reading

August 11, 2021

6 Tips for Using Video Content on Your E-commerce Site

E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home.  If… Continue Reading

Give Your Customers Options & Control-
August 10, 2021

Give Your Customers Options & Control in These 13 Simple Ways

Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant.  When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading

Introductory Price
August 5, 2021

How to Use Introductory Price to Capture A Large Audience From Early On

ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat is an introductory price?When it comes to penetration pricing, what exactly is the difference between the two?Introductory pricing in practice Pros and cons of introductory pricingSo, how can… Continue Reading