Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
ICON_PLACEHOLDEREstimated reading time: 9 minutes Table of contentsWhat is Promotional Pricing?What is the difference between Promotional Pricing and Penetration Pricing?What are the Advantages of Promotional Pricing?Creates a sense of urgency within your Target AudienceAn effective… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes Table of contentsThe Difference between Low Pricing and High-Low Pricing Pros and Cons of Everyday Low Pricing Strategy Pros of a Low Pricing Strategy Streamlined Decision-MakingSaves Consumers’ TimeEasy Demand ForecastingLow Marketing CostsCons of… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsThe Importance of Unilateral Pricing Policy One-Way Policy Advertised and Resale Prices No Antitrust Risk What is Minimum Advertised Price (MAP)?Resellers have Freedom Bilateral Agreement Cooperative Advertising FundsWhy is a MAP Policy not Suitable… Continue Reading
The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat exactly is the marketing mix?ProductPlacePeopleProcessPhysical evidencePromotionPriceWhat is the influence of online web shops on the relevance of pricing in the marketing mix?The influence of pricing on marketingPricing… Continue Reading
Do you know what's one thing that brought many companies success? The power of automation. When you think of automation, time and cost savings come to mind immediately. But it's so much more than that.… Continue Reading
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogs on the market, competitors' price history can give you all the… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contentsHow do dynamic algorithms work? Typical pricing algorithms workflow Factors to consider when choosing a dynamic pricing algorithmMaximum revenue Increased gross profit Improved customer experience Zero or minimized cannibalization Final words Price management is… Continue Reading
Magento is one of the most famous platforms for online commerce. With 300,000+ merchants using the platform worldwide, it's a favorite choice of many large corporations and small companies alike. Building online stores on Magento… Continue Reading