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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

September 26, 2023

Guide to Competitor Monitoring | Pricing, Social Media, UX

Every single day, the competition for your ecommerce store increases. More and more online shops pop up selling similar or the same products. Competitor monitoring tactics will enhance your understanding of their strengths & weaknesses,… Continue Reading

pricing for profit
September 21, 2023

Pricing for Profit: How To Price a Product in Simple Steps [2023]

In the fast-paced world of online selling, one critical factor often spells the difference between success and failure: pricing. Setting the right price for your product isn't just about covering costs; it's about maximizing profits… Continue Reading

Pricing Optimization
August 29, 2023

Pricing Optimization Is What’s Missing In Your Marketing Strategy

Most companies have a lot of room for improvement when it comes to their pricing strategy. Sure, they all want to keep their costumers happy and maximize profits, but their pricing more often than not… Continue Reading

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Loss Leader Pricing
August 29, 2023

Loss Leader Pricing Strategy: When Should You Do It & How

Loss-leader pricing is an aggressive pricing strategy aimed to lure customers away from competitors into one's own store. Once the customer steps in the store, the expectation is to negate the loss with the sale… Continue Reading

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August 16, 2023

Pricing Mistakes: Never Do These in Ecommerce

We know that you are working hard to make the right decisions for your business. Sometimes managers stick to a strategy for so long that they are no longer able to see its shortcomings. They… Continue Reading

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Value based pricing
August 2, 2023

Value-Based Pricing: Pros & Cons [+ How to Apply It]

Finding the best pricing strategy is challenging. There is no strategy that fits all, so you have to build your own. Each business has unique characteristics and objectives, so the first step would be determining… Continue Reading

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August 1, 2023

6 Pillars of a Powerful Pricing Strategy

Profitable pricing starts with determining your target customers, the value you deliver to your customers, and matching the right price to this value every time you sell. A powerful pricing strategy is the most valuable… Continue Reading

July 19, 2023

Pricing on Shopify | How to Run a Profitable Shopify Business

For many first-time ecommerce founders, Shopify is the way forward. Their easy to use platform means that anyone (and we mean anyone) can set up their online store within a matter of minutes. You can… Continue Reading

Discount Strategy
July 13, 2023

Building a Discount Strategy From Scratch [Beware of Bargain Hunters]

A wise man once said, 'I can't live with or without you.' An excellent way to describe an online retailer's relationship with discount strategy. Offering too many discounts runs the risk of devaluing your products… Continue Reading

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July 11, 2023

Shopify Price Experimentation: Testing Different Prices

Shopify price experimentation is essential no matter what stage your business is at.  Getting your prices right the first time is always tricky in a new store. You're conflicted between wanting to charge the highest… Continue Reading