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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

willingness to pay
June 21, 2023

Willingness to Pay: This is What the Pros Look For

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading

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Uncommon Pricing Strategies
June 15, 2023

Uncommon Pricing Strategies: You Probably Didn’t Hear Of

Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading

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dynamic pricing
June 14, 2023

How Retailers Can Drive Profitable Growth Through Dynamic Pricing

In today's competitive retail landscape, it's crucial to utilize every advantage available to stand out from the crowd. Pricing plays a significant role in consumer purchasing decisions, making it essential to have a robust pricing… Continue Reading

Price Matching: Pros & Cons [And Why Giants Love It So Much] - two hands holding price tag and there is a star icon under them with 2.5 stars.
May 25, 2023

Price Matching: Pros & Cons [And Why Giants Love It So Much]

Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs),… Continue Reading

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Competitive Pricing Analysis
May 24, 2023

How to Conduct Competitive Pricing Analysis and Why You Must

Competitive pricing analysis and keeping tabs on your competitors can be the difference of success in your business. Price tracking other companies will allow you to ensure you will continuously adjust correctly. Plus, it keeps… Continue Reading

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6 reasons why your ecommerce pricing strategy isn't working
May 11, 2023

6 Reasons Why Your Ecommerce Pricing Strategy Isn’t Working

Pricing strategy is a crucial aspect of any business, regardless of the industry or product. However, many businesses make mistakes when searching for the perfect pricing strategy to increase profits. The competitive nature of ecommerce… Continue Reading

pros and cons of competitive pricing
May 10, 2023

Competitive Pricing: Definition, Advantages & Disadvantages

Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading

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pricing strategies
May 4, 2023

Build Pricing Strategies for Uncertain Times

Pricing is a very critical point for both online retailers and shoppers. Since the global economy is living in uncertain times, which means the economy is unstable and the money starts to lose its power,… Continue Reading

road sign written price, strategy, product, campaign, customer on it.
April 26, 2023

Top Product Pricing Strategies for Ecommerce (2023)

Most entrepreneurs spend their creative efforts when beginning a business on developing a concept and converting it into a sellable product. However, before you can start selling any product or service, you must determine its… Continue Reading

Price Skimming
April 25, 2023

Price Skimming – Definitions, Examples, Pros and Cons

Price skimming is a type of price discrimination. Consider it a way to target people from different income levels and willingness to pay. Not all products suit this strategy, so read carefully before testing it… Continue Reading

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