Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading
Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading
In today's competitive retail landscape, it's crucial to utilize every advantage available to stand out from the crowd. Pricing plays a significant role in consumer purchasing decisions, making it essential to have a robust pricing… Continue Reading
Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs),… Continue Reading
Competitive pricing analysis and keeping tabs on your competitors can be the difference of success in your business. Price tracking other companies will allow you to ensure you will continuously adjust correctly. Plus, it keeps… Continue Reading
Pricing strategy is a crucial aspect of any business, regardless of the industry or product. However, many businesses make mistakes when searching for the perfect pricing strategy to increase profits. The competitive nature of ecommerce… Continue Reading
Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading
Pricing is a very critical point for both online retailers and shoppers. Since the global economy is living in uncertain times, which means the economy is unstable and the money starts to lose its power,… Continue Reading
Most entrepreneurs spend their creative efforts when beginning a business on developing a concept and converting it into a sellable product. However, before you can start selling any product or service, you must determine its… Continue Reading
Price skimming is a type of price discrimination. Consider it a way to target people from different income levels and willingness to pay. Not all products suit this strategy, so read carefully before testing it… Continue Reading