Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
ICON_PLACEHOLDEREstimated reading time: 12 minutes Table of contentsThe Difference between Low Pricing and High-Low Pricing Pros and Cons of Everyday Low Pricing Strategy Pros of a Low Pricing Strategy Streamlined Decision-MakingSaves Consumers’ TimeEasy Demand ForecastingLow Marketing CostsCons of… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsThe Importance of Unilateral Pricing Policy One-Way Policy Advertised and Resale Prices No Antitrust Risk What is Minimum Advertised Price (MAP)?Resellers have Freedom Bilateral Agreement Cooperative Advertising FundsWhy is a MAP Policy not Suitable… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contentsHow do dynamic algorithms work? Typical pricing algorithms workflow Factors to consider when choosing a dynamic pricing algorithmMaximum revenue Increased gross profit Improved customer experience Zero or minimized cannibalization Final words Price management is… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contentsWhy are pricing experiments important?Impact on RevenueShifting LandscapesOne size does not fit allCustomer engagement and retentionThings to keep in mind with pricing experimentsIdentify all the revenue opportunitiesBreak Down… Continue Reading
It's been a tough year. I know many of you are waiting for this holiday season to stir up some demand, as we all struggled to mitigate the impact of the crisis in the first… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contents How do you price a product to sell? What is the target price strategy? How do you calculate the target rate of return? Examples of target return… Continue Reading
Are you planning to start an online store? If so, you must be thinking about price determination. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types… Continue Reading
As a platform, Magento is powerful. Sites like Graze and Kurt Geiger use Magento to power their online shops but for someone new to e-commerce, with a much smaller customer-base than these huge e-commerce stores,… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsKnow your outgoingsInventoryShipping, returns and refunds.Marketing and designSet the right margins for a profitable Shopify pricing strategyIncrease pricing with branding activities to drive traffic to your storeIncrease average… Continue Reading