Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 6 minutes Table of contentsPsychological Pricing – What is it?5 Psychological Pricing Strategies for Ecommerce or Dropshipping Business#1: The Charm of ‘9’#2: The Right Way to Display the Price Online#3: Showcase Good… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 4 minutes Table of contentsWhat is basket-based pricingAmazon’s basket-based pricing strategyMyProtein’s basket-based pricing strategyAdvantagesDisadvantagesHow to implement itFinal thoughts Returning customers account for 40% of the US revenue. Their numbers are small, but… Continue Reading
Estimated reading time: 4 minutes Table of contentsWhat is decoy pricingExamplesPros & ConsIntegrating this tactic into an online storeFinal thoughts People work hard in their everyday lives to strike a happy medium. Most people find… Continue Reading
Estimated reading time: 6 minutes Table of contentsWhat is dynamic pricing?How does dynamic pricing work?What are the benefits of dynamic pricing?Mistakes of dynamic pricing to avoidStarting with dynamic pricing What to do and what not to… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 6 minutes Table of contents What is premium/prestige pricing? Premium pricing is all about luxury How unique is your product Advantages Disadvantages How to tell a brand story when implementing premium pricing… Continue Reading
Table of contents Why ecommerce vendors struggle to set the right prices What is machine learning What is price optimization An example of machine learning in ecommerce Picking goals Final thoughts Frequently asked questions Whether… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contents What is revenue management What is dynamic pricing How the terms differ Using these strategies within your e-commerce store An example Final thoughts In the world of… Continue Reading
One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases, in fear of losing their competitive strength. And they are right to do so.… Continue Reading
You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading