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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Magento Tiered Pricing Benefits + Implementation Plan
June 18, 2019

Magento Tiered Pricing: Benefits and Implementation

When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading

Psychological Pricing Strategies to Boost Sales and Revenue
June 14, 2019

Psychological Pricing Strategies to Boost Sales and Revenue

ICON_PLACEHOLDEREstimated reading time: 6 minutes Table of contentsPsychological Pricing – What is it?5 Psychological Pricing Strategies for Ecommerce or Dropshipping Business#1: The Charm of ‘9’#2: The Right Way to Display the Price Online#3: Showcase Good… Continue Reading

Basket Based Pricing: Is it Right for Your Business?
June 11, 2019

Basket Based Pricing: A Better Way to Upsell

ICON_PLACEHOLDEREstimated reading time: 4 minutes Table of contentsWhat is basket-based pricingAmazon’s basket-based pricing strategyMyProtein’s basket-based pricing strategyAdvantagesDisadvantagesHow to implement itFinal thoughts Returning customers account for 40% of the US revenue. Their numbers are small, but… Continue Reading

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E-Commerce Decoy Pricing How to Use the Decoy Effect to Influence Sales
May 10, 2019

Decoy Pricing: Influence Sales to The Right Direction

Estimated reading time: 4 minutes Table of contentsWhat is decoy pricingExamplesPros & ConsIntegrating this tactic into an online storeFinal thoughts People work hard in their everyday lives to strike a happy medium. Most people find… Continue Reading

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Dynamic Pricing How To Use it to Increase Your Profit Margin
April 29, 2019

Dynamic Pricing: How To Use it to Increase Your Profit Margin

Estimated reading time: 6 minutes Table of contentsWhat is dynamic pricing?How does dynamic pricing work?What are the benefits of dynamic pricing?Mistakes of dynamic pricing to avoidStarting with dynamic pricing What to do and what not to… Continue Reading

Premium Pricing How to Drive More Sales in 2019
April 9, 2019

Premium Pricing: Definition, Pros & Cons, Examples

ICON_PLACEHOLDEREstimated reading time: 6 minutes Table of contents What is premium/prestige pricing? Premium pricing is all about luxury How unique is your product Advantages Disadvantages How to tell a brand story when implementing premium pricing… Continue Reading

Machine Learning in E-commerce How Machine Learning Supports Price Optimization
April 2, 2019

Machine Learning Ecommerce: Optimizing Prices with ML

Table of contents Why ecommerce vendors struggle to set the right prices What is machine learning What is price optimization An example of machine learning in ecommerce Picking goals Final thoughts Frequently asked questions Whether… Continue Reading

Pricing 101 Revenue Management and Dynamic Pricing
March 21, 2019

Revenue Management: Definition and Dynamic Pricing

ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contents What is revenue management What is dynamic pricing How the terms differ Using these strategies within your e-commerce store An example Final thoughts In the world of… Continue Reading

Price Increases How to Increase Prices Without Annoying Customers
March 19, 2019

Guide to Seamless Price Increase | How Not to Alienate Customers

One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases, in fear of losing their competitive strength. And they are right to do so.… Continue Reading

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Price Scraping
November 20, 2018

Price Scraping: Learn the Basics

You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading