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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

sticky-prices-do-they-hurt-your-e-commerce-business
November 8, 2018

Sticky Prices: Opposite of What E-commerce Demands

The laws of supply and demand play a big role in determining the price of a product or service. But sticky prices resist to the shifts in supply and demand. Since e-commerce is a dynamic… Continue Reading

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Comparison Shopping Engines
September 11, 2018

Comparison Shopping Engines: How Important Are They?

Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading

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New Vs. Existing Customers
August 21, 2018

New vs. Existing Customers: Should You Price Differently?

Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading

e-commerce-pricing-ultimate-strategies-for-any-business
July 19, 2018

Pricing Strategy: The Ultimate Guide to E-commerce Pricing

ICON_PLACEHOLDEREstimated reading time: 12 minutes Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing Bundle pricing Penetration pricing Price discrimination Loss leader pricing Price skimming Build your own strategy Frequently asked questions Remember… Continue Reading

Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the… Continue Reading

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Price Perception
May 10, 2018

Price Perception: How Consumers Perceive Price & What to Do

Table of contents A two-faceted notion Factors that affect price perception The limitations on marketers' influence Build a lasting perception Final thoughts Takeaways Frequently asked questions One of the most intriguing subjects for marketers is… Continue Reading

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Penetration Pricing
April 10, 2018

Penetration Pricing: Definition, Advantages & Disadvantages

ICON_PLACEHOLDEREstimated reading time: 4 minutes Table of contents What is penetration pricing? Pricing penetration use cases Combining market penetration pricing with other strategies Takeaways Frequently asked questions One of the hardest things for any e-commerce… Continue Reading

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Product Bundling
April 3, 2018

Product Bundling: What You Should Know About It

Why sell one product when you could sell four, our five, or even six? As a savvy e-commerce store owner, you know you need to increase your average order value if you want to see… Continue Reading

Discounting & Promotion Strategies for E-Commerce
March 27, 2018

Discounting and Promotion Strategies | Getting It Right in E-commerce

Discounts and promotions are something every e-commerce business owner should think about carefully. It’s a tricky situation, you want to include lots of discounts and promotions to keep customers coming back to your store, or… Continue Reading

Amazon
March 19, 2018

Amazon Pricing: How to Compete if Not Lose

ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsFocus on building a brandUser experience will be everythingCan you offer free shipping?Loyalty is key to compete with AmazonContent is kingCompete with Amazon Takeaways Are you putting off… Continue Reading