Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Online stores demand a digital approach to marketing and social media is one of the most solid and promising platforms to promote your e-commerce business in the upcoming 2022. More than half of the global… Continue Reading
E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home. If… Continue Reading
Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant. When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsWhat exactly is the marketing mix?ProductPlacePeopleProcessPhysical evidencePromotionPriceWhat is the influence of online web shops on the relevance of pricing in the marketing mix?The influence of pricing on marketingPricing… Continue Reading
Do you know what's one thing that brought many companies success? The power of automation. When you think of automation, time and cost savings come to mind immediately. But it's so much more than that.… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture… Continue Reading
You work hard to attract shoppers to your e-commerce store. One of the last things that you want is to discover is that a high percentage of your website visitors only view a single webpage… Continue Reading
Being ambitious — within reason, at least — is a good thing. It’s normal to want to do more, to achieve more, regardless of the project you happen to be pursuing. And since one of… Continue Reading
Retail trends are constantly evolving, and never was that more true in 2020. The pandemic caused consumer buying habits to shift drastically, and experts predict much of what we saw last year will continue into… Continue Reading
Running an online business can be a rocky road, especially when you’re just starting out. It’s not easy to find customers and get them to buy from you. The average online shopping cart abandonment rate… Continue Reading